Wilma Pietiläinen

Hi, I'm Wilma

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Wilma
Pietiläinen

Finnish Native

English IELTS 8.0

Svenska Working

I connect the dots between business, technology and people with a background spanning product development, service design, digital health, and regulatory environments.

I lead digital projects that don't just get planned, they get delivered. My colleagues say I'm the kind of person who brings order to chaos and occasionally resembles MacGyver (minus the mullet); highly resourceful and innovative when it matters most.

My career began in nursing, where I learned the fundamentals of human-centred care and the open dialogue model. That foundation has shaped everything since: I build systems and services with the same careful attention to people that I once gave to patients.

I believe in meaningful work, trusted teams and practical impact built with heart, not just process.

What People Say

Wilman kanssa yhteistyö synnyttää aina jotain enemmän kuin osasi odottaa. Luotettava osaaja, jolla pysyy langat käsissä.

Wilma distills complex issues into clear, actionable insights. She excels at grasping the big picture while keeping a sharp focus on what matters most.

Wilma combines creative problem-solving, clear decision-making, and an empathetic approach. Her ability to develop her team makes her a truly valuable leader.

Wilma on yksi visionäärisimmistä ammattilaisista, joita olen tavannut. Hän kykenee viemään kehitystyön sekä strategiselle että operatiiviselle tasolle.

Wilma on häkellyttävän tarkka erottamaan oleellisen epäoleellisesta. Hänen johtamistyylinsä rauhoittaa tekemistä myös kuumimmissa projektitilanteissa.

Wilma has exceptional technical understanding and the ability to translate it into practical solutions. Her natural leadership consistently produces high-quality results.

Wilma is never afraid to challenge existing processes with their own ideas. Working with her is a genuine pleasure.

Wilma is your go-to person when a project needs to be handled efficiently, with sensitivity and modern values. Her passion for polishing the best version out of anything is unmatched.

Wilma ymmärtää sekä liiketoiminnan tarpeet että teknisen toteutuksen realiteetit, mikä tekee hänestä poikkeuksellisen kumppanin monimutkaisissa digitalisaatiohankkeissa.

Wilma combines strategic thinking with hands-on execution, and does so with an empathy and clarity that is genuinely rare.

Read all recommendations on LinkedIn →

Experience

01/2026 – Present

DigiFinland Oy

Offering Development Lead

Shaping the strategic direction of DigiFinland's service offering in the health and social care sector through continuous market intelligence, competitive analysis and customer insight, turning signal into strategy. Driving the development of a national digital service portfolio by identifying white spaces, prioritising opportunities and building compelling value propositions. Leading structured innovation and idea management processes, facilitating co-creation with stakeholders and running opportunity assessments across incremental, breakthrough and disruptive horizons.

Strategy · Innovation management · Offering roadmap

09/2023 – 12/2025

DigiFinland Oy

Portfolio Lead

Leading a national portfolio of digital health and wellbeing services, combining business architecture, product strategy and regulatory frameworks. Facilitated alignment across 7 multidisciplinary product teams and 20+ stakeholders. Building direction through OKRs, customer insight and strategic facilitation.

NPS improvement: −10 → +24

05/2023 – 08/2023

Qreform Oy

Customer Success Manager

Translated complex regulatory and user needs into actionable service concepts. Owned and optimised customer-facing processes with a strong impact focus. Supported onboarding for 6 client organisations in 3 months.

02/2020 – 04/2023

DigiFinland Oy

Product Manager (Omaolo), PRRC

Fast-tracked from specialist to product owner within two years. Led the strategic development of Omaolo, a nationally used MDR IIa regulated digital health service. Orchestrated over 20 successful product releases and managed a vendor ecosystem of 80+ experts.

20+ releases · 80-person ecosystem · MDR IIa compliance

05/2015 – 01/2019

Public Sector Health & Social Services

Registered Nurse

Facilitated 100+ rehabilitation sessions for mental health and substance recovery clients. Supported launch of 2 new service units. Applied the open dialogue model to support mental health recovery and trust-building with service users.

Core Skills

Market Intelligence → Strategy

I turn continuous market signals competitive analysis, customer insight, sector trends into coherent strategic direction. I identify white spaces before they become obvious and shape offerings that lead rather than follow.

Shaping DigiFinland's national service offering strategy through structured market intelligence and opportunity mapping.

Offering & Portfolio Development

From value proposition design to portfolio coherence, I build service offerings that resonate with public sector clients and end users alike, balancing ambition with feasibility and regulation from day one.

Led national digital health portfolio development across multiple product teams and service lines.

Structured Innovation Management

I run idea management processes that distinguish signal from noise. Assessing opportunities across incremental, breakthrough and disruptive horizons, and ensuring the best ideas reach production with speed and rigour.

Facilitated co-creation workshops that moved a new digital service from idea to production in 9 months.

Bridging Business, Tech & Regulation

My strength lies in making complex systems work together. I translate between business needs, technical realities and regulatory requirements, ensuring new services are viable, valuable and compliance-ready from the start.

As PRRC for Omaolo: MDR IIa compliance across 20+ releases in a national health platform.

Cross-Functional Alignment

I bring product, business development and leadership together around a shared roadmap. I create conditions for decisions to be made with clarity, even when the direction is still emerging.

Facilitated alignment across 7 product teams and 20+ stakeholders through OKRs and strategic facilitation.

Customer-Centric Value Creation

I don't deliver what's asked. I clarify what's needed. Deep customer understanding is my compass: I gather insight, synthesise it into strategy and use it to build offerings that create lasting value for users and clients alike.

Spearheaded a customer service redesign that shifted NPS from −10 to +24; contributed to a +34-point NPS shift overall.

Speaking & Keynotes

I speak at the intersection of digital health, national infrastructure and ethical innovation, bringing practitioner insight from the front lines of Finland's public sector transformation.

2026 State of Brandenburg

International Keynote

Built to Scale: How Finland Connected National Standards to Local Care

An international keynote on Finland's model for building nationally coherent, locally responsive digital health infrastructure. Addressed how standardisation and interoperability can coexist with the granular realities of frontline care delivery.

2024 TAMK

Keynote

AI Decides: But on Whose Terms? Ethics and Patient Safety in the Age of Artificial Intelligence

A provocation and a framework. Examined the uncomfortable gap between AI's promise and its accountability; exploring what ethical, regulation-ready AI looks like in clinical and social care contexts, and who bears responsibility when systems fail.

2023 TAMK

Alumni Keynote

National Development: What it takes to build services that work at scale

On why the hardest part of national digital services is never the technology. A practitioner's view on navigating complexity, regulation and stakeholder ecosystems in Finnish public digital infrastructure.

2022 TAMK

Alumni Address

Career paths that resist straight lines and why that's exactly the point

A reflection on building expertise across the boundaries of healthcare, technology and strategy. Personal lessons on embracing non-linear careers as a source of strength, not uncertainty.

Available for keynotes, panel discussions and expert contributions on digital health strategy, public sector innovation, AI ethics and regulatory frameworks.

Book a talk →

Strategy.
Empathy.
Action.

Hi, I'm Wilma

What People Say

Experience

Core Skills

Speaking & Keynotes

Featured In

Education

Let's make
things happen.

Strategy.Empathy.Action.

Hi, I'm Wilma

What People Say

Experience

Core Skills

Speaking & Keynotes

Featured In

Education

Let's makethings happen.

Strategy.
Empathy.
Action.

Let's make
things happen.